منابع مشابه
Iranian Television Advertisement and Children's Food Preferences
BACKGROUND In this study, the nature of food commercials in children's television (TV) was monitored and analyzed; simultaneously, the relationship between recalling TV food commercials and children's interest in them and in the consumption of the same food products was evaluated. METHODS A total of 108 h children's programs broadcast on two channels (Two and Amouzesh) of Islamic Republic of ...
متن کامل[Amount and quality of food advertisement on Brazilian television].
The main objective of the study was to analyze the amount and quality of food advertisement on Brazilian television in three different times of the day. The results showed that food products, when compared to other products, were the most frequently advertised, regardless of the time of the day in a given week analyzed. Television promotes food predominantly high in fat and/or sugar and salt. T...
متن کاملIf the Television Program Bleeds, Memory for the Advertisement Recedes
In public surveys, the most common complaint about television is the amount of violence depicted on the screen. More than half the programs shown on television are violent, and hundreds of studies have shown that viewing TV violence causes an increase in societal violence. Nevertheless, advertisers continue to sponsor violent programs. For an advertisement to be effective, people should be able...
متن کاملEffects of Commercial Breaks Placement on Television Advertisement Effectiveness
A number of researchers have studied the effects of program environment on felt mood and, subsequently, on television advertisement effectiveness. This study focusses on commercial breaks placement, showing that it can influence a viewer’s felt mood that will, in turn, affect his reactions to an advertisement.
متن کاملEffectiveness of a Television Advertisement Campaign on Giving Cigarettes in a Chinese Population
BACKGROUND Anti-tobacco television advertisement campaigns may convey messages on smoking-related health consequences and create norms against giving cigarettes. METHODS Altogether, 156 and 112 slots of a television advertisement "Giving cigarettes is giving harm" were aired on Suzhou and Yizheng, respectively, over one month in 2010. Participants were recruited from 15 locations in Suzhou an...
متن کاملAdults' response to Massachusetts anti-tobacco television advertisements: impact of viewer and advertisement characteristics.
OBJECTIVE To assess adults' receptivity to the Massachusetts television anti-tobacco campaign. Reactions were examined as a function of respondents' demographics, baseline tobacco control attitudes, changes in smoking status during the campaign, and advertisements' affective qualities. DESIGN A random digit dial telephone survey in 1993 at the start of the media campaign and re-interview in 1...
متن کاملمنابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
نامه هنرهای تجسمی و کاربردیجلد ۸، شماره ۱۵، صفحات ۸۱-۹۲
میزبانی شده توسط پلتفرم ابری doprax.com
copyright © 2015-2023